Welcome to HerdOne! The HerdOne Platform is dedicated to providing livestock and farm management tools. Through the HerdOne Platform, people add information related to livestock and farm management.

This HerdOne Privacy Policy is to help you understand what information HerdOne collects, how HerdOne uses it, how it may be shared, and what choices you have. This privacy policy governs the products and services we offer through our websites, mobile applications and other applications (collectively the “Site” or “HerdOne Platform”). When you use the Site, you consent to our collection, use and disclosure of information about you as described in this privacy policy. Additionally, our Terms of Use are incorporated by reference into this privacy policy, including applicable terms governing limitations on liability and the resolution of disputes. The terms “we,” or “our,” refer to HerdOne.

1. Collection of Information.

We collect information (i) from you directly and (ii) automatically when you use our Site.

In general, we collect information as follows:

• Account and Profile Information: When you create an account on the HerdOne Platform, we collect your name, contact information, and other information you provide. You also will be asked to create a profile on the Site.
• Communications. When you communicate with us (via email, phone, through the Site or otherwise), we may maintain a record of your communication.
• Site Activity and Automatically Collected Information. We collect and may store information about your use of the Site (including our mobile applications), such as your search activity, the pages you view, and the date and time of your visit. We also collect and may store information that your computer or mobile device provides to us in connection with your use of the Site, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.

2. Use of Information.

We may use the information we collect for purposes such as to: provide the Site’s functionality; improve the Site’s quality; personalize your experience; tailor the content and information that we may send or display to you; offer location customization, personalized help and suggestions; track usage of the Site; facilitate the fulfillment of your orders placed through the Site; provide feedback to businesses and professionals whose products or services are listed on the Site; process, store, and deliver your communications; provide customer service; improve our products and services; conduct quality control and spam and fraud prevention activities; display relevant advertising (on our Site and third party sites); evaluate the success of our advertising; provide customer support; communicate with you about your use of the Site and any orders; allow third parties to contact you through the Site; respond to your inquiries and requests; send you marketing communications and otherwise message you (in ways described by this privacy policy and managed by you in your account settings); back up our systems and allow for disaster recovery; enhance the security of the Site; fulfill transactions authorized by you on the Site; use as otherwise requested or consented to by you; and to comply with legal obligations.

In addition, we use the information we collect to better understand how users access and use our Site and services, both on an aggregated and individualized basis, in order to improve our Site and services, respond to user desires and preferences, develop additional products and services, and for other research and analytical purposes. From time to time, we may also offer contests or promotions, and will use the information we collect to administer such contests, promotions and surveys, to analyze the results for research purposes, and to comply with legal requirements related to such contests and promotions.

3. Sharing Your Information

We do not sell your personal contact information (such as your email address associated with your account registration) to third-parties to use for their own marketing purposes. However, in some cases HerdOne may allow third parties, including other users and HerdOne partners, to contact you through the Site, including for marketing purposes. We may share some information about you with third parties in connection with your use of the Site. Our information sharing with third-parties generally fall into these categories and purposes:

• Agents, Contractors, and Service Providers: We may share your information with our agents, e-commerce partners, and contractors or other service providers as needed to carry out the performance and functionality of the Site, fulfill your requests or authorized commercial transactions, process your payments, or provide customer support.
• Analytics and Usage: We may share user information in de-identified or aggregate form, with third parties, such as advertisers, professionals, and other businesses.
• Third Party Ad Networks: We use third-party advertising companies to serve advertisements on third party sites, and may work with them to serve ads on our Site, as well as to assist us in evaluating the effectiveness of our advertising, in accordance with applicable law. These companies use cookies, web beacons, and other tracking technologies to collect information (not including your name, address, email address or telephone number) about your visits to this Site and other sites in order to provide targeted advertisements to you. Please see the Third Party Advertising section below for more information.
• Affiliated Entities We may share information from or about you with subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this privacy policy.
• Business Transfers: If we are acquired by or merged with another entity, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected about you to the other company. We may also disclose certain personal information to a company as part of the planning or review for a potential merger, acquisition or transfer of assets.

4. HerdOne Communications

When you join the HerdOne Platform by signing up for an account or creating a profile, as part of the service you will receive the HerdOne newsletter about the offerings and features on the Site. As permitted by law, you are also opting to receive other emails from us that may be of interest to you as a member of HerdOne. We may also ask you to consent to receive text message communications from us. You can manage your email and notice preferences in account settings, but note that you cannot opt out of receiving certain administrative or legal notices from us. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have requested or received from us. However, you may opt out entirely of receiving any text messages – promotional, transactional or otherwise – from us.

5. Cookies and Other Tracking Technologies

We, and third parties we interact with, including our third party service providers, use cookies in connection with your use of the Site and third party websites (Cookies are small data files that may have unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our Site. We also use web beacons for similar purposes on our Site, and in HTML e-mails to our customers (e.g., to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded). In addition, we may use local shared objects (sometimes called "flash cookies"), java script, log files, and similar technologies (together with cookies and web beacons, collectively referred to as “Cookies” in this policy) to track and analyze site usage and facilitate advertising on our Site and third party sites.

We may use Cookies to collect or transmit information about you and your use of the Site or third-party sites, such as: your browser type, search preferences, data relating to advertisements that have been displayed to you or that you have clicked on, your interests on our Site and other sites, and the date and time of your use. When we use Cookies, we do so in order to further Site features and processes, provide authentication and security for your transactions on the Site, store your preferences, facilitate relevant advertising, and help us learn more about how users engage with the Site, and understand your activities after you leave our Site. Our Cookies may be persistent or stored only during an individual session.

You may opt-out of tracking by third parties for certain advertising purposes (as discussed) which can help you control targeted advertising by third-parties that track your activities across sites. It may be possible to disable certain Cookies through your device or browser settings. The method for disabling cookies may vary by device and browser, but can usually be found in preferences or security settings. However, doing so may affect your ability to use the Site. If you are not comfortable with the above uses of Cookies, please do not use this Site.

Do-Not-Track Signals. Please note we do not change system behavior within the Site in response to browser requests not to be tracked. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies or opting out of ad networks).

Third-Party Analytics. We also use automated devices and applications, such as Google Analytics, to evaluate usage of our Sites and the services we provide; you can opt out of Google Analytics and review its privacy policy here. We use these tools to gather non-personal information about users to help us improve our services, performance and user experiences. These analytics providers may use Cookies to perform their services, and may combine the information that they collect about you on our Site with other information that they have collected. This policy does not cover such third parties’ use of the data.

6. Third Party Advertising.

As noted, we work with third parties such as network advertisers to serve advertisements on third-party websites or other media, and to evaluate the success of our advertising campaigns, including Facebook, Google, and others (both Facebook and Google offer additional ways to opt out of certain advertising activities, and maintain their own privacy policies that address their interest-based advertising services). We also may work with third parties to display ads on our Site.

Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. This enables us and these third parties to target advertisements to you for products and services in which you might be interested, based upon your activities on our Site and other websites. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information about members, or allow them to collect certain information through our Site (e.g., IP address and demographic information), but we do not disclose your name, contact information or other personally identifiable information.

You can also manage many opt-out of receiving behaviorally-targeted ads from many companies via the consumer choice tools created under self-regulation programs in many countries, such as the US-based aboutads.info choices page or the EU-based http://www.youronlinechoices.com.

Opting out from one or more companies listed on the respective opt out pages noted above, will opt you out from those companies’ delivery of interest-based content or ads to you based upon your activities on multiple websites, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies, or you subsequently delete your cookies, your opt out may not be effective. Additional information is available on the websites listed above.

7. Security.

We have implemented security safeguards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure – so we cannot guarantee its absolute security. You should take certain steps to protect your account and personal information as well, such as by choosing a strong password and keeping such password private, and logging out of your account when you are finished using it.

8. External Links.

Our Site contains links to other sites that are not controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and read the privacy policies of each and every site you visit. This privacy policy applies only to information collected by our Site.

9. Modifications and Updates to this Privacy Policy.

We may revise this privacy policy from time to time. The most current version of the privacy policy will govern our use of information about you and will be located here: http://www.herdone.com/privacyPolicy. If we make material changes to this privacy policy, we may notify you by email or by posting a notice on the Site. By continuing to access or use the Site after those changes become effective, you agree to be bound by the revised privacy policy.

Contact Us

If you have questions or comments about HerdOne privacy policy, please feel free to contact us at privacy@herdone.com.

Last Updated October 11, 2017